FAQ


What is NameScore?

NameScore is an online name checking service for companies and startups that reviews business names and product names and provides the results as a clearly structured multi-page PDF report. The analysis is useful for deciding on a promising company or product name.
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What aspects does NameScore check?

NameScore examines several aspects of your name – from classic trademark research and marketing chances in the online world, all the way to phoneme evaluation based on the sounds that make up the name. NameScore's checks cover legal*, marketing-oriented and aesthetic aspects.

The tests carried out answer the following aspects of your name, among others:

  • Trademark search – Is your name or a similar name already protected as a trademark?
  • Domain Availability – Which top-level domains are available?
  • Search engine / AppStore availability – Is your name already frequently found in popular search engines and AppStores?
  • Social media availability – In which social networks is your name already used?
  • Hidden potentials and stumbling blocks – Does your name contain (foreign-language) terms?
  • Sound – What are the sound characteristics of your name? Is it a hard or a soft name? What feelings does it evoke?

The NameScore team is constantly working on extending the NameReport. The NameReport is therefore regularly expanded to include additional content.

* does not replace legal advice from a lawyer

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How should I interpret the NameScore results?

The name check includes many aspects in one automated analysis of your name. The results are largely self-explanatory and can optionally be reviewed by a naming expert for deeper insights.

The automated NameScore name check provides a comprehensive, AI-based assessment, rating, and classification of your company or brand name. It offers valuable insights into the usability, sound, and marketability of your name. In addition, you receive unbiased feedback from virtual AI naming professionals – for example, from a linguistic, marketing, or cultural perspective.

These evaluations can reveal important and sometimes surprising aspects of your name that you may not have considered yet. There might be pronunciation difficulties, unintended associations, or international pitfalls. The results should be taken seriously, as they can provide helpful guidance in your decision-making process.

If you're looking for additional input or a second opinion from a human expert, our partner – the naming agency Namestorm – can help. The team has been developing successful brand names for companies, products, and services across all industries for many years.

The goal of any name evaluation is to determine whether your name meets the basic requirements of a strong and promising brand name and whether it's suitable for your specific project. Depending on your situation, your name will be assessed across multiple criteria: impression, name type, associative potential, impact, scalability, uniqueness, long-term viability, and fit for your target audience. There’s likely no faster or more affordable way to get a solid first opinion on your name idea.

About the NameScore experts:

The AI experts behind NameScore come from fields like marketing, linguistics, phonetics, and cultural studies. In addition, a real person from your defined target group will provide their opinion on the name – a fascinating aspect that would otherwise only be accessible through costly market research. You can define your target audience as broadly or specifically as you like.

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